My results from my questionnaire showed many things which will help me to create my music magazine. Majority people read magazines than those who do not read magazines which indicate to me that there will be a lot of people who will be interested in picking up a magazine which could be mine. Those people who did not read magazines gave reasons such as they do not have enough money to purchase magazines and that they think it is a waste of time when they can use the internet for all these items that appear in magazines. This tells me that my magazine cover should be of such that it would encourage people like this to want to and have to pick up the magazine and that I will need to come up with something original to attract these people. Most people who filled out the questionnaire purchased magazines on a monthly basis which I believe is because these are students who have a limited amount of money and cannot afford to buy magazines more often. This is the reason that my magazine will be a monthly issue my target market are between the ages of 16 to 21 and are students who do not have financially stable jobs. People within my target market who currently purchase magazines are also interested in magazines such as.
When asked what the maximum amount of money that was willing to be paid for a magazine most people said that they were willing to pay maximum up to £3. This is why my magazine will be priced at £2.20 so that my target market can afford to purchase the magazine. In addition the magazines that my target market currently purchase are priced around this price.
My results from my questionnaire show that 40% said that they would subscribe to a magazine, whereas 60% would not subscribe. Although this result was negative to the option of subscription for my magazine. I have still decided to offer subscription for my magazine through creating an original deal for my customers. I believe that this will be a good deal for my customers who can save a large amount of money through subscription and so making it cheaper for them. 70% of my target market who filled out my questionnaire said that they had in the past purchased a magazine due to a free gift. This indicated to me that I should ensure that my magazine should include free gifts. Furthermore, from the people who filled out my questionnaire 30% said that they would prefer the free gift of a CD rather than a poster. This is why my very first issue will include a free CD which will help me to draw customers to my magazine. Other free gifts that they received and chose to purchase a magazine were things such as free stickers, a yoyo, bubbles and posters. These give me a brief idea of the type of free gifts that my target market will appreciate.
I then asked my target market whether or not they had ever entered any competitions related to music where 50% had answered yes and the rest no. From this I concluded that I will be offering competitions related to my magazine and music with prizes such as free concert tickets. This appeals to my target market as they are the type of enjoy having fun with friends and going out. This will also encourage my target market to visit the website for my magazine as they would have to access it to enter the competition which will help the promotion of my magazine.
The part of a music magazine that was voted first choice from the results of my questionnaire was interviews with music stars. The features that were voted second were music reviews, gossip on stars and trends on music stars. From this I have decided to have a picture of the music star that my magazine will have a special interview with. I will then ensure that my front cover will inform my target audience of items inside the magazine which will be music reviews, gossip on stars and trends on music stars.
Lastly I asked my target audience which colours they preferred with purple, turquoise green, orange and hot pink coming up as first choice. So I have decided to use the colour turquoise green as part of the theme for my magazine. This colour will contribute to the title block, fonts and images on my front cover.
When asked what the maximum amount of money that was willing to be paid for a magazine most people said that they were willing to pay maximum up to £3. This is why my magazine will be priced at £2.20 so that my target market can afford to purchase the magazine. In addition the magazines that my target market currently purchase are priced around this price.
My results from my questionnaire show that 40% said that they would subscribe to a magazine, whereas 60% would not subscribe. Although this result was negative to the option of subscription for my magazine. I have still decided to offer subscription for my magazine through creating an original deal for my customers. I believe that this will be a good deal for my customers who can save a large amount of money through subscription and so making it cheaper for them. 70% of my target market who filled out my questionnaire said that they had in the past purchased a magazine due to a free gift. This indicated to me that I should ensure that my magazine should include free gifts. Furthermore, from the people who filled out my questionnaire 30% said that they would prefer the free gift of a CD rather than a poster. This is why my very first issue will include a free CD which will help me to draw customers to my magazine. Other free gifts that they received and chose to purchase a magazine were things such as free stickers, a yoyo, bubbles and posters. These give me a brief idea of the type of free gifts that my target market will appreciate.
I then asked my target market whether or not they had ever entered any competitions related to music where 50% had answered yes and the rest no. From this I concluded that I will be offering competitions related to my magazine and music with prizes such as free concert tickets. This appeals to my target market as they are the type of enjoy having fun with friends and going out. This will also encourage my target market to visit the website for my magazine as they would have to access it to enter the competition which will help the promotion of my magazine.
The part of a music magazine that was voted first choice from the results of my questionnaire was interviews with music stars. The features that were voted second were music reviews, gossip on stars and trends on music stars. From this I have decided to have a picture of the music star that my magazine will have a special interview with. I will then ensure that my front cover will inform my target audience of items inside the magazine which will be music reviews, gossip on stars and trends on music stars.
Lastly I asked my target audience which colours they preferred with purple, turquoise green, orange and hot pink coming up as first choice. So I have decided to use the colour turquoise green as part of the theme for my magazine. This colour will contribute to the title block, fonts and images on my front cover.
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