Importance of a magazine cover

Within a magazine industry the Editor’s most important concern is the cover of the magazine. This is because it presents the company and should create an attraction for the customer to encourage them to pick the magazine up. The Editor of the magazine Kerrang! ensures the magazine appeals to a large readership is to have different types of music as well as rock music. The main selling points on a Kerrang! cover is having a CD cover attached to it, a band on the front as a picture and free items such as posters and stickers. The cover mounted CD will affect the sales of the magazine in a positive way as it will increase sales as long as the CD is of a certain standard. The free items such as posters and stickers also contribute towards drawing in customers. Mixmag is a magazine that is usually associated with the latest club scenes. Typical features for this magazine cover include the logo, a CD cover and the latest club scenes. The disadvantages of a cover mounted CD are the cost as it is very expensive, the time as it takes up a lot of time and manpower as many people are needed for this which not only takes up time but also money. The two most important areas on a magazine are the logo of the magazine as it creates an identity for the magazine and the sweetspot. This is a section on the magazine which is located in the middle left hand side. It is the section of the cover in which most customers look straight at first. Two things most magazines do on their cover is to reassure the customer and also add something different.